First impressions
You’ll want to create a good first impression to anyone who clicks on your website, so the home page is crucial! Having bright colours can make your business come across as fun and quirky, whereas muted browns and greys can give off a more professional feel. Whatever colour scheme and design you use, make sure it perfectly reflects your business – don’t make a bad impression!
How up-to-date is it?
If your website looks sleek and modern then that’s likely to reflect well on your business as customers will see you as someone who is trustworthy. Whereas, if your website looks old or is hard to use then this may not only make them click away from the page, but it can also make them judge your business as something unreliable or tacky.
How does it work?
Sometimes, simplicity is better. If your website is clear and easy to navigate then that makes for good user experience, and they’re more likely to return. However, if your website is complicated to use or confusing then this can cause frustration – which won’t reflect well on your business!
Tonality
The tone of voice is very important when it comes to your website, and it shouldn’t be confused. Have a clear tone of voice and stick with it throughout your website – that way, customers will really be able to get a feel for what you’re all about. If your business is a clothing brand, for example, a friendly tone of voice may be useful, so your customer feels comfortable with asking questions about clothing returns. A tone of voice that doesn’t fit, and bad grammar or spelling, can give potential customers a negative impression of you! Here at JPH Design, we work with you to create a website that perfectly reflects your business. Contact us today for more information!
